Setting Goals to Achieve Your Dreams

goalsWe have a saying at Cheeky Monkey: Entrepreneurs will live a few years like most people won’t, so they can spend the rest of their lives living like most people can’t. It’s been a rough and destitute year for us. If anyone tells you that starting a new company or making a career change is easy, they are liars. For the vast majority of us, we don’t have the money and background to just stop working that J.O.B. (Just Over Broke) and launch into a new career or start up a new company. But if you have the determination and drive and vision, you can go places that most people are afraid to attempt to go.

While Cheeky Monkey is still a start up and not generating revenue yet, we’ve come so far in the last year. How did we do it? Determination to meet our goals! Determination to not fail, to better the lives of our families, to WIN! Here is how you get through the tough and lean times, by setting goals.

First, set a long term goal, make it big, HUGE. It needs to be achievable, but it can be ostentatious. If you’re like me and 42 years old, setting a goal to be the first man on Mars is not realistic. But owning a 42 foot catamaran and sailing around the world to exotic ports and eating in the finest restaurants and shopping the finest stores is doable. What is it you dream about, desire? Make that your big goal, your dream outcome. I call it The Dream. (I even have a whole Pinterest board with this title)

Second, set medium goals. These are goals that are big in their own right, but not as big as the Dream! I spent almost four years working in Iraq from 2006 to 2009. It was the hardest job I’ve ever had. My big goal was to get my boat, but Iraq was more about fulfilling the medium goals. Get out of debt, buy a Mustang, and set up financially to come back to the US and get my degree. It’s important to visualize your goals everyday. I pinned a picture of the Mustang and my daughter up on my plywood wall in my tent and looked at them everyday. They kept my focus on what was important, even when I thought I was in hell. I got my Mustang, gave my daughter all the things I didn’t have as a child, and when I got home, I got my degree in Business. The Mustang brings up a good point, reward yourself along the way. When you reach a goal, give yourself a present. It helps feed that determination and gives a sense of accomplishment.

Third, set short term goals. These are doable, daily, weekly and monthly goals. Anything that will take over a year goes in the medium goals category. To meet my medium goals, I had to excell at my job to move up and earn more pay. This meant setting tasks and goals for myself that set me apart from my co-workers and improved the company’s bottom line. For instance in Iraq, I took the overnight shift. No one wanted it, I took it and set a goal to make it the most efficient and productive shift of all. It wasn’t easy, but by setting goals as simple as I’m going to shave 10 minutes off the route tonight, I became the foreman within one year and ran my department for the next three.

The last bit of advice is be flexible. Don’t flex on The Dream, but the goals in between need to be fluid. One of my other bits of sage themes. “I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” Jimmy Dean. You can’t be rigid, you have to take on the challenges and when you fail to reach a goal, revisit why it failed and adjust your sails. But let nothing stand in your way to achieving your Dream.


– Joshua Furlong, Cheeky Monkey™ Chief of Operations

Joshua Furlong is a Colorado native and businessman. He is co-founder of Cheeky Monkey™. He currently lives in Denver and has worked most recently in the New Home Sales market. He has a Bachelor’s of Business from Colorado Technical University. He has worked as a contractor for the Department of Defense in Iraq and spent his early career as a professional driver in the trucking industry. His personal philosophy is Veritas in virtus per libertas (Truth in virtue through Liberty).

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