Posts Tagged ‘cannabis marketing’

MassRoots Files to Join NASDAQ Exchange

MassRoots, the “Facebook” of cannabis, has submitted an application to the U.S. Securities and Exchange Commission on Monday, hoping to earn approval to list on the NASDAQ exchange.

Founded in 2013, the social networking company boasts 775,000 users along with 380,000 followers on Instagram. The mobile app connects cannabis consumers with cannabis businesses and acts as a resource for keeping up with legalization news, sharing experiences, trends, and reviews. The Denver-based social network doesn’t directly deal with marijuana–their NASDAQ application acknowledges that marijuana is still a schedule I drug and as such is illegal under federal law. However, MassRoots’ application could be turned down just because the company works with cannabis businesses for advertising, much like their denial from the finalists panel for best app at TechCrunch last year.

MassRoots had revenue of $213,963 for the year ending 2015, a net loss of approximately $8 million and about $386,316 in cash on hand. It began selling advertising in August of 2015.

MassRoots went public last April on the OTCQB Marketplace under the symbol MSRT. It’s trading at $1.28. It reached an all-time high of $7.01.

MassRoots plans to use the proceeds of the offering to repay bridge notes, develop new features for the company’s mobile app and meet certain Nasdaq expenses (roughly $150,000 a year).

America’s First Cannabis Resort Opens in Colorado

budandbreakfastCannabis has been legal in Colorado since 2012, but options for tourists looking for a place to light up are still relatively hard to find. Consumption laws in the state prohibit smoking cannabis openly or publicly–making lighting up in parks, music venues, bars, or basically any place with people, illegal. However, hotels and bed and breakfasts in the state are allowed to choose whether or not guests can consume marijuana on the premises, though most hotels have opted to ban any type of smoking.

One pot-friendly exception in the Colorado hospitality industry is the MaryJane Group. Founded in 2014 by Joel Schneider, the company bills itself as the “leader and creator of the canna-lifestyle hospitality sector.” MaryJane already owns a successful chain of pot-friendly B&Bs in the state, with locations in Denver, Silverthorne, and Colorado Springs.

On Friday, the company announced plans to open the country’s first cannabis resort. Camp Bud+Breakfast at Aspen Canyon Ranch, a 414 acre all-inclusive getaway in Parshall, Colorado, will open for this year’s summer season, July 1 – September 30.

From the MaryJane Group’s press release:

Located in the Rocky Mountains approximately 1.5 hours from downtown Denver and within 25 minutes of the Bud+Breakfast at Silverthorne location, the ranch is near some of the state’s most beloved outdoor destinations, The resort combines recreational marijuana use and education with a traditional ranch experience to create the country’s first-ever cannabis resort.

Guests will enjoy renowned Bud+Breakfast dishes throughout the day including “Wake and Bake Breakfast,” “420” Happy Hour, dinner and late night dessert. Complimentary drinks including soda, water, beer and wine will also be available to guests throughout their stay. Guests will also enjoy unlimited access to equipment and guides for outdoor activities, plus arts and wellness classes like Canvas and Cannabis and Cannabis Yoga. The resort will offer a variety of courses, workshops and interactive learning series focused on cannabis-related sciences, cultivation and pairings. Sessions will be led by a respected group of pharmacologic cannabis pioneers, wellness coaches, yogis, culinary wizards and dispensary owners. Camp Bud+Breakfast at Aspen Canyon Ranch, which is situated on the Williams Fork River, has hot tubs, nightly entertainment and recreational activities such as bocce, river tubing, fly fishing, horseshoes and beach volleyball, and provides daily shuttles to lakes and hot springs within 20 minutes of the property and shuttles to and from Silverthorne, Colorado. For an additional fee, guests can go on horseback riding and ATV tours.

Camp Bud+Breakfast Resort will begin accepting reservations on March 15.

Check out more marijuana-friendly hotel options at https://www.coloradopotguide.com/marijuana-friendly-hotels.

Anyone Remember MySpace?

Facebook’s Attempts to Become Irrelevant

facebookWe’ve all seen the news stories in the last few weeks about Facebook shutting down Cannabis Business websites. I have one questions for Mr. Zuckerberg…remember MySpace? How many of us remember this predecessor to Facebook? Facebook is committing one of the cardinal sins of business, acting like the customer should be grateful for their service or product. I understand being risk averse, that’s part of any responsible business strategy. But what does Facebook have to fear from allowing cannabis businesses to use their social media? It’s not like the FCC is going to roll in and shut down their business.

But it is their business and they can run it as they see fit. Again, I bring up MySpace. Just because you can run a business the way you want, doesn’t mean that your customers are going to appreciate it. MySpace didn’t fail because they shut down people’s sites, they failed because they failed to stay current and relevant to customer and market demands and needs. There are a number of new social media companies working to supplant Facebook, some of them are cannabis focused. Every time Facebook snubs a large section of it’s fan and customer base, they crack open the door of opportunity a little more for another enterprising group to supplant them and steal their market. I can tell you that we at Cheeky Monkey are watching closely to see who will take the place of Facebook and allow us to promote our business and services without the heavy handedness that Facebook is so willing to use. For now, Facebook is the market standard, but if they keep this behavior up, someone is going to being asking the question…remember Facebook?

 

 

– Joshua Furlong, Cheeky Monkey™ Secretary & COO

Joshua Furlong is a Colorado native and businessman. He is co-founder of Cheeky Monkey™. He currently lives in Denver and has worked most recently in the New Home Sales market. He has a Bachelor’s of Business from Colorado Technical University. He has worked as a contractor for the Department of Defense in Iraq and spent his early career as a professional driver in the trucking industry. His personal philosophy is Veritas per libertas (Truth through Liberty).

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